Designing Classified Websites with WordPress

The days are gone when newspapers were use to post advertisements to sell a product or service. In modern days, people prefer to use Classifieds Websites. Classified websites are platforms where people can list their services or products for sale. You can sell anything on a classified website, from clothing to shoes to electronics to online services, both physical and digital goods can be listed for sale on a classified website.

Classified websites are easier for buyers to look for their required products or services because on classifieds websites, everything is organized under categories and sub-categories which makes it easier for the buyer to find the desires item.

With your classified website, you can offer free or paid advertisements. Paid advertisements can help you earn money through your website.

If you are interested in creating your own classified website, here is a comprehensive step by step guide for you.

Why Use WordPress?

WordPress is the most reliable and user friendly platform to create your own classified website here are the reasons why you should choose WordPress for designing classifieds websites;

  • User friendly.
  • Flexible and compatible with numerous themes and plugins.
  • Cost effective
  • Compatible with popular page builder plugins such as Beaver Builder, Elementor, etc.
  • Beginner friendly
  • Offers several widgets, templates, plugins, themes, extension, etc.
  • SEO friendly

Requirements

You will need;

  • Domain name
  • Hosting provider
  • WordPress latest version

Steps for Designing a Classified Website with WordPress

You can create your own classified website in 7 steps;

  1. Select a Domain name
  2. Choose a Hosting Provider and Hosting Plan
  3. Use WordPress as you CMS
  4. Customize and Design your Classified Website Using Themes and Plugins
  5. Add products or ads to your website
  6. Monetization
  7. Advertising/Promotion

1. Select a Domain Name

In designing of any website, selection of a domain name is the first and foremost step. Your websites’ URL consists of two parts i.e. a domain name and extension. You should select such a domain name which is clear, short, easy and best describes your classified website because a domain name is your identity, it is the address through which users access your websites.

Next is extension. You can select a range of extensions with your domain names such as .com, .co, .org etc. You can also select a country specified extension such as .pk for Pakistan, .uk for United Kingdoms, etc.

After selection of a domain name, you have to register it with domain name registrars or your web-host. There are several domain names registrars such as domain.com, GoDaddy, Google Domains, Namecheap, Bluehost, etc.

2. Choose a Hosting Provider and Hosting Plan

Selecting Hosting provider and a hosting plan is the most important step for designing any website. Before selecting a hosting provider you should do a research about top and popular hosting providers. You can also check our blog (link here) to learn about top hosting providers. WordPress itself recommend three hosting providers namely BlueHost, DreamHost and SiteGround. BlueHost is the most popular and recommended hosting provider.

You should choose a hosting provider which comes with following features;

  • Reliable
  • 24/7 support
  • Secure and safe
  • Plenty of storage
  • Good uptime
  • Email support
  • Data backup support
  • Website migration support
  • SSL certificate.

Now its time to select a hosting plan. Your hosting plan should be cost effective and WordPress optimized. BlueHost provides four shared hosting plans i.e. basic hosting plan, plus hosting plan, choice plus and pro plan. Its pricing starts from $2.95/month to $13.19/month.

3. Use WordPress as Your CMS

WordPress is the best and popular content management system. More than 35% of the websites are now using WordPress as their Content management system. It has all the features which are required to build any kind of websites plus it is an open source CMS which means that you can customize and design your website yourself. Lets discuss the advantages of using WordPress;

  • Free to use
  • Open source CMS
  • Ease of use
  • SEO friendly
  • Most secure and most trusted platform
  • Abundance of themes and plugins
  • Customizable

4. Customize and Design your Classified Website Using Themes and Plugins

Now it is time to customize your website and design its look.

a) Select a Theme

You can personalize your website using themes. WordPress provides numerous themes both free and premium to help you design your website according to your need. For a classified website, there are several themes available. However, we recommend My Listing, AdForest and Classiera.

Before selecting a theme, you should consider the following;

  • It should be easy and flexible to use.
  • It should be responsive
  • It should support monetization
  • Its design should be catchy

b) Add Pages and Menu

The next thing you need to do is to add pages and menu to your website. Your website is made up of different pages such as Home page, about page, etc. each serving a different functionality. These pages gives your website its structure. Mostly, your theme provides a template for the necessary pages but you can also customize these pages accordingly.

Once you customize different pages, link them to menus and sub- menus to create listing categories. Make sure to keep your pages and menus organized.

c) Add Contact Form

Adding a contact form can help buyer to get connected with the sellers to ask for any details or issue. You can add a contact form using a contact form plugin. Some classified themes comes with its own feature of a contact form.

d) Create a Search System

Your classified website will contain a list of products and services and to make it easy for the users to search through the ads and look for their required product or service, you need to create a search system with filters.

This will help the people to easily find what they are looking for without getting lost in the tons of ads.

e) Insert an Ads Submission Form

Inserting an ads submission form will help sellers to submit their advertisements to your classified website. The form should contain fields for adding details about the product or service they are offering.

5.  Adding of Classified Services and Products

Now that you have fully designed and customized your classified website, it is now time to add ads of products and services. Now the first thing you need to do is to add categories of the products your are going to list down on your website. Categorizing the products can help you to keep your website organized and also it can help people to find desired ads easily.

Next, you need to add the images of your products. Visuals makes it easy to describe your product or service. Make sure to add a high-quality image.

Lastly, add a description of what you are offering. Your description should b clear and cohesive. It should contain all the relevant information such as price, size, warranty, etc.

6.  Monetization

As said earlier, you can earn through your classified website. You can monetize your classified website by these ways;

  • Through premium classified ads where sellers display their ads on your website by paying for it.
  • Classified listing of products – featured advertisements where sellers conserve a special place among the similar products listing to standout and be more visible.
  • Google AdSense through which you display ads on your website and can earn money.
  • Via adding membership based content which is made available when users becomes members on your websites and pays for their membership period.

7.  Advertising/Promotion

Simple creation and designing of a classified website is not enough. You need to promote your website to drive more traffic to your website. You have to become visible at the top of the search engine. For better performance of your website, you can use Google AdSense which is quite costly but can help you drive more traffic. You can also increase the performance of your website by adding SEO optimized blogs or articles on your classified website.

Social media advertisements can also help you in getting more traffic.

Bottom Lines

After following this step by step guide and using the right tools for designing a classified website you will see that it is easy to set up a classified website. It does not require any coding knowledge or highly professional skills. Its now time to start your own classified website and earn money.

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