For traditional marketing, you have to work with a 9 to 5 job but digital marketing can be done within your comfort zone. You do not need to have a 9 to 5 job to start earning money by digital marketing. Digital marketing is an online way of making money. Before going into details into how to earn money by digital marketing, why not first learn about digital marketing.
What is Digital Marketing?
Digital marketing is the product of late 1990s and is growing fast. Digital marketing is an online platform through which the companies and brands advertise their products and services. Digital marketing is gaining its scope due to its increasing demand and popularity. Every brand and company is shifting their marketing strategies to digital marketing, providing several opportunities for digital marketers to earn money by digital marketing.
There are several ways by which you can earn money by digital marketing, some of which are listed below.
How to Earn Money by Digital Marketing?
You can earn money by digital marketing through the following ways;
- Content Marketing
- Social Media Marketing
- Affiliate Marketing
- Search Engine Optimization
- Email Marketing
- Web Designing
Content marketing is the process of creating, organizing and processing the content to attract the audience attention. To earn money by Content Marketing you must be skilled in content creation, editing and writing SEO based content. The content writer is the core of every marketing team. He/she has to be creative and should write researched and attractive content.
The Content should be SEO optimized i.e. you will have to use key words to rank higher in search engine results. If you are good at content writing, then you can easily earn money through this way.
Social Media Marketing
Social media the most popular and most used platform with about 4.20 billion users. Due to Social media platforms the world has become a global village where you can communicate with a person sitting on the other side of the world. It connects people from all over the world. Due to its immense popularity and users, social media platform is best choice for advertisements.
Brands and companies can either share their products on these platforms or can run paid advertisements. For both purposes they need a social media marketer who can not only run their page but also manage it and run advertisements. That is why social media managers are highly required by the brands to market their products or online services on all of the major social media platforms.
Affiliate marketing is another trending way of earning money by digital marketing. In affiliate marketing, the marketer recommends a product, describes its features, pros and cons to the audience and share a link through which the audience can buy the recommended products. When the customers purchase the product through the link given by you, then get a certain fixed commission from that brand or company.
You can associate your own websites with the brands or affiliate marketing partners and then can share content on your website with a referral link. You can become Amazon affiliate marketer, shopify affiliate marketer or eBay affiliate marketer, etc.
Search Engine Optimization (SEO)
SEO or Search Engine Optimization is a way to increase the visibility or findability of a website or blog in the search engine. For this purpose you have to create a keywords or key phrases based content. The keywords or key phrases are relevant or most searched words which helps the content to be ranked higher in the search results. SEO content includes,
- Article writing
- Slideshows, etc.
You can easily earn money by writing SEO based content to make the website visible in the search engines such as Bing, Yahoo, Google, etc.
You might have seen the option of email newsletters subscription while shopping online. These subscriptions allows the companies and brands to send you emails related to their products, sales or promotions. For this purpose they need an email marketing manager who can create attractive email content and manage the email marketing process.
The content can be graphics or written content with links but it should be attractive and appealing to the customers. Email marketing is an innovative way as it can reach to millions of customers in just a single click. More over it is an easy way of marketing. You can join marketing campaign which pays you when the customers clicks on the provided link in the email.
If you are specialized in WordPress or Web designing then this way of marketing is for you. In web designing, you have to create a website from scratch and then manage and maintain it. You have to put SEO based content on the website to rank it higher in the search engine.
Web designing is not just about creating a website, but you also have to work hard on its appearance and display. For this purpose, choose the suitable themes, colors and only specific layout. The website should be user friendly so that it does not slow down when a customer or audience visit it. They should experience a smooth and hassle free visit to the website.
If you create such website, companies or brands can reach out to you for creating, managing and structuring their website or you can even start affiliate marketing on your website to earn money by digital marketing.
Blogging is the also the creation of content but in a different way. A blogger is a person who share his or her opinion, reviews or lifestyle with the world. They can create video content, written blogs or even pictures to share their opinion with people. To be a blogger, you should be aware of the trends and fashion. You can become a blogger on different platforms such as Instagram, blogger.com or WordPress, etc.
Companies and brands reach out to the bloggers share reviews about their product and promote them. If you are creative writer, then you can write blogs on websites to share your opinion or review about the product or you can even create video content to tell the customers what you think about the particular product or brand. Through this you can earn money in the form of commissions.
Digital marketing with its increasing scope its providing so much opportunities and ways to earn money within you comfort zone and through online means. You can start earning money through Instagram, Facebook, Twitter or even LinkedIn.